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When Schroders decided to consolidate its range of boutique private assets specialists into one global brand, it posed some fundamental questions. What should this new brand stand for? And why should clients choose it over the competition?
Helping Schroders create and launch a global brand for its entire private assets offering
BUILDING CHANGE
Schroders Capital
We worked with Schroders to create a whole new brand identity – from defining the brand positioning and narrative, to designing a complete visual identity system, image library and guidelines for all communications channels.
We then developed an integrated global launch campaign spanning social media, digital display, press, OOH and film.
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