Helping Schroders create a single global brand for its entire private assets offering
When Schroders decided to consolidate its range of boutique private assets specialists into one overarching Schroders brand, it posed some fundamental questions: What do we want this new brand to be known for? And what do we want it to look like?
We created a whole new brand, from crafting a new positioning and brand narrative, to creating a new visual identity, image library and guidelines for all communications channels. We also designed a new web experience and created a global eCRM campaign.