In Cambodia, young people are not encouraged to speak out or to actively participate in public life. They usually take up the same vocation as their parents because they lack the knowledge and confidence to do otherwise. In 2011, BBC Media Action created Klahan9 – an education and entertainment brand designed to help young people to break this cycle. But in a fast-changing media landscape, how do you ensure the brand stays relevant?
Helping BBC Media Action empower young people in Cambodia
BRAVERY AND HOPE
BBC Media Action
We created a bold new visual identity, designed specifically for digital media – strengthening Klahan9’s position as one of Cambodia’s most trusted and recognisable youth brands.
We then handed over the new identity to the Klahan9 design team in Cambodia who made it their own and continue to develop it across channels.
