

Without the big-agency.
Big thinking.


Rizzello Creative is an award-winning advertising and branding agency specialising in financial services marketing.
Paul Rizzello,
Creative Director
Paul is a strategic creative leader with a track record of helping global brands meet their commercial objectives. Before setting up Rizzello Creative, Paul was Creative Director of JWT London for 13 years, where he led teams of over fifty writers, art directors and designers across six continents.
He has collaborated with some of the world’s most acclaimed film directors, photographers and digital artists – winning over 100 awards from IPA Effectiveness to Cannes Lions. Paul has led the transformation of global brands at the highest level, having been Global Executive Creative Director for Shell, The Macallan, Regent Hotels and Schroders as well as UK Creative Director for HSBC, Bayer, J&J, Premier Foods and the British Army.


Catherine Rizzello,
Managing Director
Catherine is a commercial and client-focused agency leader with a track record of helping some of the world’s most famous brands meet their strategic and financial objectives. Before setting up Rizzello Creative, Catherine built and led client service departments for two of the UK’s leading branding agencies.
She has overseen projects across brand architecture and strategy, naming, brand identity development, brand activation, advertising campaigns and branded environments – building long-term relationships with Orange, HTC, RBS, NatWest, EE, Tesco, The BBC and Google.
How we work
We have no offices or permanent staff. Instead, we assemble a dedicated project team (made up of our favourite experts) in response to your specific requirement. No layers of agency politics – just regular, direct contact with a team of experts who are on your side.
Rizzello Creative was founded during lockdown in 2020. In 2023 it was named Agency of the Year by Investment Week. We believe that when you’re working with a small team of talented people you trust, you can achieve remarkable feats in less time than you might think.
Big-agency expertise
but with better access to the people who are solving your problem.
Dedicated project teams
made up of our favourite experts and built for your specific needs.
No agency politics
just regular contact with a team of experts who are on your side.