How do you position an established global wealth manager as a modern luxury brand? We redesigned Cazenove Capital’s brand identity – prioritising humanity, authenticity and simplicity. Then we developed a new visual identity and advertising style.
Helping to reposition Cazenove Capital as a modern luxury brand
YOUR WEALTH. YOUR WAY.
Cazenove Capital
We created a set of hero images for each of Cazenove Capital’s core business areas, as well as a range of content images and video footage to support ongoing content publishing. The resulting bank of images was diverse enough to cover the full breadth of Cazenove Capital’s service offering – yet each image conveyed the same warmth, authenticity and understated luxury.
Finally, we created a full set of design guidelines to support the development of future campaigns.
63% uplift in web traffic following launch
We enlisted the help of Matt Holyoak, one of the world’s leading portrait photographers, to help us create a comprehensive library of bespoke imagery for use across all Cazenove Capital’s marketing channels – from website (cazenovecapital.com) and events to global advertising campaigns.
