Individual investors control over half of the world’s wealth. But only 5% of that is currently allocated to private markets. This has largely been because of the high barriers to entry – with private assets traditionally only available to larger institutional clients. But Schroders was one of the first-to-market with a range of funds that make private markets accessible to a wider audience.
Helping Schroders Capital to democratise the world of private assets
THE FUTURE HAPPENS IN PRIVATE
Schroders Capital
We created a global advertising campaign to raise awareness of Schroders Capital’s offering – and to stimulate demand for its range of innovative semi-liquid funds. The campaign featured bold statements about the future of investing – along with a reimagining of the Schroders Capital Lens, which we rebuilt in 3D to create eye-catching animations.
We developed an integrated global campaign covering a range of channels – from digital display and social media to press and OOH.
