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UNLOCKING A BRIGHTER FUTURE

Future Growth Capital

Creating a new brand for a joint venture between the UK’s leading investor and the UK’s leading retirement and savings business.

Declining investment in UK industry by UK pension schemes highlighted a need for private capital to underpin the growth of the UK economy. Future Growth Capital was created by Schroders and Phoenix to channel the long-term savings of UK pension customers into growing UK companies, while making private assets accessible for pension savers – and unlocking potentially higher returns.

After helping to define the brand positioning and brand narrative for Future Growth Capital, we developed a visual identity system that would strike the right tone with sophisticated institutional investors, and make future employees feel proud to be part of the brand.

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