How do you convince investors to choose sustainable funds when other investments have traditionally yielded higher returns? In an industry that’s always been about generating the best possible returns for clients, we said the unsayable: that profit isn’t everything.
Helping Schroders attract over £5.7bn of investment into sustainable funds
BEYOND PROFIT
Schroders
Creating a global social media campaign with content publishing at its heart
As part of the Schroders Beyond Profit global sustainability campaign, we created “MyStory” – a series of short documentaries, seeded on social media. Each documentary shows how investing in companies with a social purpose can make more money in the longer term.
The first episode shows how Kenya’s leading telecoms company, Safaricom, developed a mobile-based payment system that’s lifting thousands from poverty. The series brought about a 1500% increase in video content views and won Best B2B Campaign at The Drum Social Media Awards.
*Source: Schroders as at Jun 2021 **Source: Schroders as at Mar 2022 ***Source: NMG global asset management study Dec 2021 compared to 2018 ****Source: Schroders as at December 2021 – Europe only excluding UK
invested in Schroders
sustainable funds***
+£5.7 bn
place in global ESG
brand rankings***
16th > 5th
Increase in video
content views**
1500%
Increase in
website traffic*
608%
The Beyond Profit campaign launched in March 2021 across 35 countries in 24 languages. As well as increasing global web traffic by over 600% and video views by over 1500%, the campaign helped propel Schroders from 16th to 5th place in global ESG brand rankings.
invested in Schroders
sustainable funds***
+£5.7 bn
place in global ESG
brand rankings***
16th > 5th
Increase in video
content views**
1500%
Increase in
website traffic*
608%
