Robeco has long been acknowledged as the world number one in sustainable investing. But as well maintaining their position as thought leaders in an increasingly competitive market, Robeco wanted to highlight the full range of sustainable investment solutions they offer. Our approach was to build more of an emotional connection with Robeco’s audience – showing how Robeco’s ability to quantify sustainability could help their clients meet their own sustainable investment goals, whatever they may be.
Helping the pioneers of sustainable investing stay in pole position
LET THE NUMBERS LIGHT THE WAY
Robeco
The Light Bar represents the culmination of all the data that Robeco generates and provides
We designed and produced an integrated global advertising campaign across social media, webpages, events, OOH and digital display – featuring the 90-second film and a series of cut-downs.
It is constantly being enriched
with a flow of new data, always being updated, optimised
and refined
We created a series of still hero images and 3D animations showcasing the range of sustainable investment solutions Robeco offers.
A beacon of hope
We introduced the Light Bar: a demonstration of how Robeco illuminates the world of sustainable investing for its clients – and a distinctive asset that would build brand awareness and recognition across all marketing channels.