Our challenge was to drive understanding of both the Multi-Sector Income (MSI) fund and Capital Group’s fixed income capability in a way that would cut through and be remembered. We created the physical embodiment of the MSI fund: a flying vehicle powered by four independent income generators, with the flexibility to tilt exposure. We then had the challenge of actually making it fly. In the space of just two months, we designed and built a highly detailed 3D model and created an epic 90-second film to bring it to life.
Helping Capital Group launch their new Multi-Sector Income Fund
FIXED INCOME TO THE POWER OF 4
Capital Group
This film was the centrepiece of an integrated 360-degree global campaign, including digital display, OOH posters, press ads, social media, sponsored content, events and sales collateral.
Increase in
website visits
2000%
Higher CTR
than industry
benchmarks
50%
More downloads
than any other
fund
300%
The campaign went on to become one of the most successful in Capital Group’s 93-year history with the highest website engagement ever recorded. It proved so effective after the first year that Capital Group’s distribution partners asked them to run it again.
“The MSI video stood out for its
impact and reinforcement of messaging. Advisors are really starting to understand the visual imagery and what the four engines represent.”
Phillip Muller
Global Head Fund Investment Solution
at UBS Global Wealth Management
Mike Gitlin
President and CEO, Capital Group
“A fantastic and successful effort. Great creativity, coordination, and execution.”
