Our challenge was to drive understanding of both the Multi-Sector Income (MSI) fund and Capital Group’s fixed income capability in a way that would cut through and be remembered. We created the physical embodiment of the MSI fund: a flying vehicle powered by four independent income generators, with the flexibility to tilt exposure. We then had the challenge of actually making it fly. In the space of just two months, we designed and built a highly detailed 3D model and created a 90-second film to bring it to life.
Helping Capital Group launch their new Multi-Sector Income Fund
FIXED INCOME TO THE POWER OF 4
Capital Group
$1.3b+
Invested in the fund
since campaign
launch
Higher click-through
rate than industry
benchmarks
91%
More downloads
than any other
fund
300%
This film was the centrepiece of an integrated global campaign, including digital display, OOH , press , social media, sponsored content, events and sales collateral. The campaign proved so effective that Capital Group decided to run it again for a third consecutive year. It was also named 2024 Marketing Campaign of the Year by MoneyAge and won Gold for both Art Direction and for Animation at the Drum Awards.
“A fantastic and successful effort. Great creativity, coordination, and execution.”
Mike Gitlin
President and CEO, Capital Group
