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GLOBAL BRAND IDENTITY
YOUR DREAM IS ONLY A PLAN AWAY
Schroders Personal Wealth
Launching a joint venture between the UK’s leading investor and the UK’s leading bank
When Schroders and Lloyds formed a new wealth management business, we helped them create a new brand for the UK market. We covered the entire strategic and creative process – from analysing the market and barriers to growth, to designing a new website and creating a 90-second brand film.
We defined a brand purpose, mission, vision and value proposition – as well as creating a distinctive brand narrative and tone of voice. We also created a full visual identity and image library – with brand guidelines covering all channels from advertising and brochures to social media and events.
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