GLOBAL BRAND CAMPAIGN
THE FUTURE HAPPENS IN PRIVATE
Schroders Capital
Helping Schroders Capital to democratise the world of private assets
Individual investors control over half of the world’s wealth. But only 5% of that is currently allocated to private markets. This has largely been because of the high barriers to entry – with private assets traditionally only available to larger institutional clients. But Schroders was one of the first-to-market with a range of funds that make private markets accessible to a wider audience.
We created a global advertising campaign to raise awareness of Schroders Capital’s offering – and to stimulate demand for its range of innovative semi-liquid funds. The campaign featured bold statements about the future of investing – along with a reimagining of the Schroders Capital Lens, which we rebuilt in 3D to create eye-catching animations.
We developed an integrated global campaign covering a range of channels – from digital display and social media to press and OOH.
