GLOBAL BRAND CAMPAIGN
THE ACTIVE EDGE
Schroders
Helping Schroders retain its top-5 global brand position for the 9th year running
In 2025, at a time when investors were seeing unprecedented levels of market volatility and uncertainty, our challenge was to build global awareness of Schroders as one of the world’s leading active managers. Our approach was to remind investors that our unique active perspective helps you find opportunities in a fast-changing landscape, see potential risks before they emerge – and stay one step ahead of the competition. In short – Schroders gives you The Active Edge.
We created a global advertising campaign which helped Schroders maintain its coveted position one of the world’s top 5 global asset management brands (out of over 2,000 listed in the NMG Global Asset Management Survey) for the 9th year running – even though Schroders was competing with far larger players with significantly higher marketing spends.
The campaign was so successful, we were then asked to create a second phase of the Active Edge campaign for 2026 – this time featuring a high-profile DOOH campaign in major cities across Europe and Asia.
