GLOBAL EMPLOYEE VALUE PROPOSITION
WE FOCUS ON WHAT MATTERS
Schroders
Helping Schroders attract more of the world’s top talent
Schroders needed to identify and dial up the attributes that would help them appeal to talented prospective employees across the globe. At the same time, they had a specific recruitment challenge on their Horsham campus in the UK – where awareness of the opportunities they offered was relatively low.
An authentic employee value proposition
After carrying out a series of workshops with marketing and HR teams, and employee interviews across the global network - we helped Schroders develop a compelling and authentic employee value proposition (EVP). This would allow them to generate consistent and persuasive recruitment communications, drive employee engagement and talent retention, and promote employee referral – all helping to reduce recruitment costs over time.
Once we had crafted the new EVP, we developed an integrated recruitment campaign specifically targeting prospective recruits for their Horsham campus – focusing on commuter routes in surrounding areas.
