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Creating a global social media campaign with content publishing at its heart

As part of the Schroders Beyond Profit global sustainability campaign, we created “MyStory” – a series of short documentaries, seeded on social media. Each documentary shows how investing in companies with

a social purpose can make more money in the longer term. 

 

The first episode shows how Kenya’s leading telecoms company, Safaricom, developed a mobile-based payment system that’s lifting thousands from poverty. The series brought about a 1500% increase in video content views and won Best B2B Campaign at The Drum Social Media Awards.

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WINNER

1500%

increase in video content views

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