Feel-good connected commerce
Creating a new brand identity for a leading global fintech in luxury retail and hospitality
When five companies merged to become one global payments fintech, they needed a distinctive brand identity to help them stand out in the fast-growing world of unified commerce. And they needed to do it in a way that would resonate with their luxury retail and hospitality customers.
We created a new brand narrative, visual identity system, tone of voice and brand guidelines – complete with new photography and icon libraries. We also designed a microsite and produced a set of films to help Planet launch the brand internally, acquire new customers and recruit new staff.